FG Connect Partners with Kwik Fit for Market Research
Kwik Fit
"This research will inform Kwik Fit’s marketing strategies, service enhancements, and overall customer engagement efforts, positioning the brand for continued growth in a competitive market. "
Introduction
FG Connect conducted market research for Kwik Fit to explore customer perceptions and associations with the brand. This research aimed to identify the factors influencing customer choices and to understand how Kwik Fit is positioned within the competitive landscape of car servicing and repair.
Specifications
The study involved eight in-depth virtual interviews, each lasting 60 minutes and conducted via MS Teams. Participants were selected based on specific criteria to ensure a diverse representation of customer experiences with Kwik Fit and its competitors.
Results
Insights revealed that Kwik Fit customers valued convenience, reliability, and transparency in pricing. They appreciated the ease of booking and the quick turnaround times for services.
Conclusion
The findings provided Kwik Fit with valuable understanding of customer perceptions and competitive positioning. This research will inform Kwik Fit’s marketing strategies, service enhancements, and overall customer engagement efforts, positioning the brand for continued growth in a competitive market.
