Our Archive

An expert network is a group of individuals with deep knowledge or experience in a particular field. These experts are often highly specialized professionals or senior executives who are sought after for their unique insights. For B2B market research, these experts are an invaluable resource, as their input can help businesses make data-driven decisions that resonate within their specific industry.

B2B market research in niche industries presents unique challenges. Unlike broad industries with large, easily accessible audiences, niche markets often involve specialised sectors with smaller, more targeted groups of professionals. These challenges—such as limited sample sizes, harder-to-reach experts, and the need for precise data—can make it difficult to gather meaningful insights. However, with the right strategies, businesses can still conduct effective research and uncover valuable information that drives decision-making. 

Desk research, or secondary research, is a vital tool in B2B market research, using existing data to inform business decisions. Rather than gathering new data through surveys or interviews, it leverages publicly available reports, databases, and industry publications.

In the competitive landscape of B2B market research, obtaining accurate, actionable insights is key to making informed decisions. One of the most effective ways to gather these insights is through expert networks. These networks provide access to industry professionals with deep, real-world experience—individuals who are not only knowledgeable but also positioned at the forefront of trends, challenges, and opportunities in their fields.

In the dynamic world of market analysis, businesses are constantly seeking reliable insights to inform their strategies and decisions. While qualitative research provides valuable context and depth, quantitative research stands out as a crucial component of any comprehensive market analysis. At FG Connect, we believe that understanding the importance of quantitative research can empower organisations to make data-driven decisions that drive growth and innovation.

In today’s rapidly evolving landscape, market research has become more critical than ever. Companies must stay ahead of trends, understand consumer behaviour, and leverage insights to make informed decisions. Fortunately, innovative tools and technologies are transforming the market research field, making it more efficient, accurate, and accessible. At FG Connect, we are excited to explore some of these advancements that are shaping the future of market research. 

In today’s fast-paced and competitive marketplace, understanding consumer needs and market dynamics is essential for success. Market research plays a pivotal role in shaping business strategies and ensuring that organizations remain relevant and responsive. At FG Connect, we recognise the profound impact that effective market research can have on a business. Here is our overview on how and why it matters.