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In today’s rapidly evolving landscape, market research has become more critical than ever. Companies must stay ahead of trends, understand consumer behaviour, and leverage insights to make informed decisions. Fortunately, innovative tools and technologies are transforming the market research field, making it more efficient, accurate, and accessible. At FG Connect, we are excited to explore some of these advancements that are shaping the future of market research. 

In the dynamic world of market analysis, businesses are constantly seeking reliable insights to inform their strategies and decisions. While qualitative research provides valuable context and depth, quantitative research stands out as a crucial component of any comprehensive market analysis. At FG Connect, we believe that understanding the importance of quantitative research can empower organisations to make data-driven decisions that drive growth and innovation.

In today’s fast-paced and competitive marketplace, understanding consumer needs and market dynamics is essential for success. Market research plays a pivotal role in shaping business strategies and ensuring that organizations remain relevant and responsive. At FG Connect, we recognise the profound impact that effective market research can have on a business. Here is our overview on how and why it matters. 

Screeners are important in market research because they identify and recruit participants who match the target audience for the study. It is essential for respondents to be representative of the intended spec in order for the study results to be accurate, the screener also helps to limit bias by excluding screened-out data from study results.

Qualitative research means gathering non-numerical data using a scientific approach. Instead of “how many” and “how much”, qualitative data deals with simply “how”, “why”, “when”, and so on.

Recruiting the right people is essential for market research. Identifying the target audience is key to this, screening to ensure participants meet the criteria is important, and clear screening guides help you to achieve your desired outcome. Good communication with candidates is crucial for presenting the best participants for your study.

Qualitative research means gathering non-numerical data using a scientific approach. Instead of “how many” and “how much”, qualitative data deals with simply “how”, “why”, “when”, and so on.

Launching a product or service into a market without fully understanding your market is like throwing darts in the darkness hoping that you may hit the bull’s-eye or near about, by chance.

For qualitative market research, one of the best ways of gathering feedback is conducting face-to-face interactive sessions, especially with carefully selected focus groups.