B2B – Expert Network – Methodology In depth Interviews
Chief Information Officers (CIOs) Case Study
"CIOs highlighted the growing importance of agility and scalability in their technology strategy."
Introduction
FG Connect was commissioned by a multibillion-dollar software company that provides cloud-native solutions for enterprises to conduct market research aimed at building a targeted campaign for Chief Information Officers (CIOs). The client sought to understand the pain points, vision, and messaging preferences of CIOs in order to craft a creative and impactful campaign. The research focused on gathering insights that would shape a marketing strategy tailored to the needs of these senior decision-makers in the enterprise technology space.
Specifications
The research consisted of 45-minute depth interviews conducted via Microsoft Teams or Zoom. The interviews were carried out with CIOs from enterprise-level companies in the technology sector, with a diverse mix of organisations in terms of employee count and revenue. The markets covered in the research included the USA, UK, and Germany. FG Connect recruited a panel of experienced and influential CIOs who held strategic decision-making roles within their respective companies. The focus of the interviews was to uncover key insights into the business challenges these executives face, their long-term vision, and the type of messaging that would resonate with them.
Results
The research revealed several critical insights into the concerns and priorities of CIOs. Many participants expressed challenges around digital transformation. Security and data privacy were also recurring themes, as CIOs were highly focused on protecting their organisations’ data while enabling seamless collaboration and innovation.
CIOs highlighted the growing importance of agility and scalability in their technology strategy. They sought solutions that could support business growth, enhance operational efficiency, and provide long-term value.
Data-driven content, such as case studies and proven success stories, alongside insights into future trends and innovations are also essentials. They appreciated messaging that demonstrated a deep understanding of the challenges they face and offered tangible solutions to their problems.
Ultimately, FG Connect’s research empowered the software company to craft a campaign that speaks directly to the needs and expectations of CIOs, increasing the likelihood of engagement and conversion.
