Research Type- Methodology- 16 x 60 minute IDI’s Markets- UK, IT, DE

We recruited 4 respondents for each market.

The client had identified 3 customer types they were looking to interview:

• Stay at home parent
• Smart worker (spending at least 2 days a week work from home)
• people with allergies or very sensitive to pollution

Each respondent had to be a home owner, between the ages of 30-50 and live in a detached home.

The client completed and moderated 16 interviews within a 10 day timeframe for all markets. And successfully gathered the required insights.