Desk research, also known as secondary research, is a fundamental component of market research. It involves gathering information from existing sources to gain insights into a specific research topic. Instead of conducting primary research by collecting data firsthand, desk research leverages pre-existing resources to gather valuable knowledge.
Using existing data to inform decision making
While Primary research offers unique insights specific to the research objectives, Desk research provides a broader understanding of the market landscape.
Desk research plays a crucial role in the success of businesses and their marketing efforts. It allows companies to understand market trends, customer preferences, and competitor strategies without incurring significant costs or time investment. By utilising existing data, businesses can make informed decisions and develop effective marketing plans.
The types of Desk Research we can help you with
Desk research can be classified into two categories: internal secondary data and external secondary data. These categories differ in terms of the sources from which the data is obtained. Our team can assist you both types of desk research.
Internal Secondary Data
Internal secondary data refers to data that is generated within an organisation. It includes company reports, presentations, case studies, podcasts, blogs, press releases, websites, social media content, and company databases. These sources offer valuable insights into the company’s performance, customer behaviour, sales data, and other internal information.
External Secondary Data
External secondary data is collected from sources outside the organization. These sources can include digital and print publications, domain-specific publications and periodicals, online research communities, industry speeches and conference presentations, archives, and research papers. External secondary data provides a broader perspective on industry trends, market dynamics, and competitor analysis.
Is desk research what you are looking for?
One of the main benefits of desk research is that it helps to establish an understanding of the research topic at a lower-cost than other types of research and in a quicker time frame. In addition to this, the information collected from the desk research is verified by the public making the research reliable.
With desk research can save time and money and still obtain meaningful data, contact us for more details on how our team can support you.
